There are several things that are synonymous with North Myrtle Beach, depending on who you ask. Many will mention salt water taffy, wonderful pancake houses, or beautiful beaches. Others might say family-oriented attractions, Barefoot Landing, or Vanna White. Perhaps the most common allusion to our culture here at the beach, is The Shag. We're not talking about the carpet, the dog, or even what that means to our friends across the pond (we won't go there!). We're talking about our bona fide, official, state dance. The Shag is truly beloved and has brought millions to our area through the years.
The Shag Dance can be defined at its core, as a two-person, male-led dance with a basic step that allows much room for improvisation and imagination. While this is a very apt definition, it's like calling the Mona Lisa a beautiful painting. There is so much that comes along with the Shag: History, Great Music, and at its very core - love, friendship, and celebration. The Shag is super easy to learn, which is one of the main reasons it became popular and is still popular today. It's a basic dance, using eight steps, and features a lot of back and forth between the couples. The man holds the lady's right hand with his left, as they face each other. Spins, turns, and easy crossovers can be added and expanded upon. The Shag can be as easy or as complex as you want. You can be an absolute beginner, still look good, and, more importantly, have a blast while doing it. It's also a great dance to hold a cold drink in one hand and your honey in the other! The smooth steps and gliding moves of the shag are thought to originate from folks dancing on the beach and not wanting to kick up sand!
The Shag finds its roots in the 20s when the Jitterbug and Charleston were king. Through the years, as music evolved and Myrtle/North Myrtle Beach grew, the shag came into shape. The explosion of Motown music was very influential on the dance and culture. Motown is happy, upbeat, easy to dance to, and makes people feel good. When more and more bands from the Carolinas began playing at the beach, they created a wonderful sub-genre called Beach Music. Beach music is very similar to Motown, but has lyrics and content about the beach, romance, and letting it all hang out! You will be hard pressed to find someone who doesn't like Motown/Beach music, as it has a universal appeal. It's the perfect backdrop for a warm ocean breeze, as you eat peel-and-eat shrimp, while enjoying a cold beverage and watching the waves. Again, Beach Music makes you feel good. Bands like The Drifters, The Tams, and a band I have been very fortunate to perform in - the Catalinas- have created lasting songs and lasting memories. Many great beach bands still perform today, and there has recently been a renaissance of newer groups with original charts.

When teenagers flocked to NMB in the 60s to visit the excellent beach clubs and shag the night away, they began a tradition that happens several times a year - the S.O.S. The Society of Stranders isnt just a society which includes shag clubs all along the east coast, but is also what we call the pilgrimages to North Myrtle Beach by thousands looking to dance, relax, see old friends, reminisce, and create new memories. These yearly events include the Spring Safari, D.J. Throwdown, and Fall Migration. Beach clubs like Ducks, The Spanish Galleon, and The O.D. Arcade, and the most famous one, Fat Harold's. It's such an economic boom to our area, but the cultural significance can not be overstated. The Shag has created so many great memories, lasting friendships, and people. YES - people! Thousands exist today because their folks met at S.O.S. or during Spring or Summer break and got married. Take that, Woodstock!
If you want a great view into the heyday of Shag, check out the 1989 movie, Shag starring Phoebe Cates and Bridget Fonda. It has a great soundtrack; you can see how the entire culture was centered around the dance. It takes place in 1963 and does a great job of recreating the experience.
Fun Events & More
We are excited to share with you all that the return of SOS this spring is back beginning Thursday, April 24th, and ending on Sunday, May 4th, 2025. The following ten days are filled with laughter and smiles, and we cant forget about Shag dancing!
If you want to learn more about The Shag, then you can always visit Fat Harolds, Ducks, The O.D. Arcade, or the Spanish Galleon, on any given weekend. Youll see folks shagging and hear some fantastic music. You can also attend $10 Shag dance lessons with the famous Judy Duke at Harolds on Monday Nights. Also, Heres a few links to some great examples of shagging:
Another event that we are excited about is the SOS Spring Safari Parade. The parade will begin at 1:00 p.m. on Saturday, May 3rd, and will take place on Main Street in North Myrtle Beach! Be sure to come to cheer for the best float and more.
With new music, the assimilation of 80s and 90s music, and younger folks getting into Shag, theres a bright future for the continuation of this fantastic culture. As the great Tams say Be Young, Be foolish, Be Happy!
The Avista Resort is only a few steps away from all the great beach clubs. It's easy for those attending an SOS event or those looking for a great time at the beach to book and save. If you are attending an SOS event, make sure you book early! Our vacation specialists are pros at finding the best accommodations with the best deals.